ADTRAN ADvantage Partner Program listed with top honors in CRN’s 2013
Partner Program Guide
HUNTSVILLE, Ala.--(BUSINESS WIRE)--Apr. 2, 2013--
ADTRAN®,
Inc., (NASDAQ:ADTN), a leading provider of next-generation
networking solutions, today announced that it has been named to CRN’s 2013
Partner Program Guide, and awarded a 5-Star Partner rating. CRN’s
Partner Program Guide recognizes leading manufacturers who have a
successful channel program and derive a portion of sales through the
indirect IT channel. The 5-Star rating honors an elite subset of Partner
Program Guide vendors who give solution providers the best partner
elements in their channel programs. ADTRAN’s award-winning ADvantage
Partner Program was selected by CRN for delivering valuable resources
and tools to channel partners, enabling them to ultimately improve their
competitive edge.
“ADTRAN’s channel program is continuously updated and improved based on
partner feedback with partner success in mind. Being committed to full
engagement and partner profitability has allowed the channel program to
continue to grow,” said Ted Cole, ADTRAN’s vice president of channel
sales. “By combining ADTRAN’s innovative technology, broad educational
programs and award-winning customer support, the channel program
continues to provide a path to success for our growing partner base.”
Most recently, ADTRAN announced a series of partner program enhancements
for 2013 including incentives and expanded rewards across each partner
level: Registered, ADvantage and ADvantage Plus. The program
enhancements extend the path to success introduced last year, building
on the full suite of partner enablement tools, along with the Triple
Crown Program, rewarding partners for three specializations. Highlights
of this year’s program include new enhancements for Registered partners
such as guided discounts and deal registration; prioritized customer
support for all specialized partners; and performance incentives,
expanded sales coverage and access to refurbished equipment for
ADvantage Plus, the top-tier partners.
“ADTRAN and the companies listed in CRN’s 2013 Partner Program Guide
represent a comprehensive list of the best channel programs in the
market today,” said Kelley Damore, Senior Vice President and Editorial
Director, for UBM Tech Channel’s CRN. “The 5-Star award is reserved for
vendors that understand that a successful partnership does not rely
solely on the technology. By offering their partners tools, education
and regular updates, vendors on this list go above and beyond
traditional support to ensure a mutually beneficial partnership.”
CRN’s 2013 Partner Program Guide will be featured on CRN.com, and the
5-Star Partner listing will be highlighted in CRN.
About UBM Tech Channel
UBM Tech Channel, a UBM company, is the premier provider of IT
channel-focused events, media, research, consulting, and sales and
marketing services. With over 30 years of experience and engagement, UBM
Tech Channel has the unmatched channel expertise to execute integrated
solutions for technology executives managing partner recruitment,
enablement and go-to-market strategy in order to accelerate technology
sales. To learn more about UBM Tech Channel, visit us at: www.ubmchannel.com.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data, video
and Internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations, and millions of individual users
worldwide. For more information, please visit www.adtran.com.
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN, Inc.
Ashley Baster, 919-435-9112
ashley@connect2comm.com