ADTRAN honored with CRN’s Top 25 Channel Sales Leader and Business
Solutions Best Channel Vendor for innovative, reliable sales program
implementation
HUNTSVILLE, Ala.--(BUSINESS WIRE)--Jan. 2, 2013--
ADTRAN®,
Inc., (NASDAQ:ADTN), a leading provider of next-generation
networking solutions, today announced that it has received two
prestigious industry awards for its support and performance in the
channel. Ted Cole, ADTRAN’s vice president of channel sales, has been
named one of CRN’s Top 25 Channel Sales Leaders and a part of its annual
Top 100 Executives Award program. The annual list honors individual
channel executives for continuing to evolve the way the channel does
business, while shaping their organization’s future for success. In
addition, ADTRAN was honored by Business Solutions magazine as one of
the Best Channel Vendors. Voted by the magazine’s VAR subscribers,
winners were awarded for top performance in categories such as
service/support, channel friendliness, channel program and product
innovation.
“Developing and implementing top channel programs is the key to success
for both the ADTRAN sales team and our partners. ADTRAN remains
committed to delivering the progressive channel programs, tools and
support that ensure our partners’ success in selling ADTRAN solutions,”
said Rick Schansman, senior vice president and general manager for
ADTRAN’s Enterprise Networks Division. “The exceptional leadership shown
by Ted and his team has allowed ADTRAN to further develop innovative
programs that strengthen our channel relationships and focus on our
partners and their business needs. Not only does Ted’s commitment to
ADTRAN and the channel provide tremendous value, but his enthusiasm and
perseverance are strong driving forces for the company and partners.”
In recent years, Cole and his team have developed comprehensive channel
programs, particularly the implementation of ADTRAN’s Partner Enablement
Program for new and underperforming partners. The 12-week program is
designed to streamline on-boarding and energize partners by providing a
strong set of tools and a roadmap for joint success. By involving
Partner Development Managers (PDMs), a new but integral part of the
territory team, the program leverages a full complement of tools
designed to enable partners to sell ADTRAN’s solution portfolio more
effectively.
The team’s investment in the distribution of education programs has not
only resulted in increased awareness, but also improved partner support
through technical and sales champions at each distributor. By splitting
the enterprise channel sales team into two teams--one focused on service
provider partners and the other on VAR partners--ADTRAN has nearly
tripled their efforts of support offerings to their VAR partners. The
additional support, combined with the enablement program and focus on
VAR partner growth initiatives, has allowed the team to increase VAR
partner productivity for top partner tiers.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data, video
and Internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations, and millions of individual users
worldwide. For more information, please visit www.adtran.com.
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN, Inc.
Ashley Baster, 919-435-9112
ashley@connect2comm.com