Under Cole’s leadership, partner feedback advances ADTRAN’s
award-winning channel program
HUNTSVILLE, Ala.--(BUSINESS WIRE)--Feb. 27, 2014--
ADTRAN®,
Inc., (NASDAQ:ADTN), a leading provider of next-generation
networking solutions, today announced that Ted Cole, vice president of
channel sales for the Enterprise Networks Division, has been named a
2014 CRN Channel Chief. The annual award recognizes channel
professionals and their ability to defend, promote and execute effective
channel partner programs and strategies. Cole has been awarded for his
strong dedication, leadership and innovation in further enhancing
ADTRAN’s involvement within the channel community.
Under Cole’s leadership in the past year, ADTRAN implemented several
enhancements to its channel program based on partner interaction and
feedback. These new growth incentives and rewards across all partner
levels – Registered, ADvantage and ADvantage Plus – encouraged
engagement, discounts and deal registration at each level. Additionally,
new performance metrics, expanded sales coverage and support were added
for top tier partners.
The introduction of ProCloud Wi-Fi Services, a cloud-hosted wireless
service built on ADTRAN’s Bluesocket vWLAN solution, further expanded
ADTRAN’s channel initiative. This unique offering includes both ADTRAN
managed and private-label reseller managed options, so that partners can
select a solution that best fits their business model. The flexibility
of ProCloud Wi-Fi provides partners with a reliable, trouble-free,
cloud-managed Wi-Fi service that significantly reduces their deployment
time and ensures a recurring revenue stream.
“ADTRAN’s channel program continues to grow due to our ability to engage
with our partners and ultimately deliver the tools that create joint
success,” said Rick Schansman, senior vice president and general manager
for ADTRAN’s Enterprise Network Division. “Ted’s nonstop dedication to
the channel, our partners and program improvements fosters an
environment that enables ADTRAN to deliver a best-in-class program that
consistently evolves to meet the needs and desires of our partners.”
In its 11th year, CRN’s Channel Chiefs Award recognizes influential
executives within the channel, based on their record of business
innovation and dedication to the partner community. Chosen by the CRN
editorial team, industry leaders are selected based on yearly
accomplishments, growth in the partner community and innovative programs.
The 2014 Channel Chiefs are listed in the February issue of CRN magazine
and featured online at www.crn.com.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data, video
and Internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations, and millions of individual users
worldwide. For more information, please visit www.adtran.com.
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN, Inc.
Ashley Baster, 919-435-9112
ashley@connect2comm.com