Cloud-based services provide VARs a path to new markets and recurring
revenue
HUNTSVILLE, Ala.--(BUSINESS WIRE)--Nov. 20, 2014--
ADTRAN®,
Inc., (NASDAQ:ADTN), today announced its ProCloud℠
program is giving Value-Added Resellers (VARs) the ability to expand
beyond hardware-only solution portfolios and transform into managed
service providers (MSPs). ADTRAN ProCloud℠ is a platform of managed
services that includes a turnkey model as well as the flexibility of a
partner-branded option. This duality streamlines a path for ADTRAN
partners to rapidly launch reliable cloud-managed services and transform
their business models by significantly reducing deployment times,
helping them become more competitive with a recurring revenue model.
Partners’ enthusiasm for the program is exemplified by ProCloud services
growth that has nearly doubled quarter over quarter in 2014.
“With the explosion of mobility and related network applications,
demands on enterprise networks continue to intensify. Simultaneously,
SMBs, schools, universities and other distributed enterprises are
increasingly challenged to provision, troubleshoot and maintain more
sophisticated wireless networks with reduced IT staffs. These
organizations are looking to offload some of this burden, presenting a
tremendous opportunity for VARs,” said Nolan Greene, research analyst
for IDC’s Network Infrastructure Group. “VARs are a trusted member of
the IT community, and a comprehensive cloud-managed services platform
enables them to easily expand into new markets, build upon strong
existing customer relationships and transform their business models and
revenue potential.”
ADTRAN ProCloud was launched with a managed Wi-Fi model that has been
used by VARs to significantly increase business within the small to
medium business and enterprise markets, as well as in education,
stadiums, retail and other entities as they deal with the impact of
users bringing their own devices onto networks. With a viable managed
service option, these customers can opt out of the high upfront capital
costs of a broad Wi-Fi deployment, quickly meet user needs and rapidly
scale deployments as demand increases—all without requiring additional
internal IT resources. ADTRAN’s VAR partners will be able to layer
additional, industry-specific services on top of the managed Wi-Fi
service to generate additional value and revenue. Services like security
and content filtering have been of particular interest.
“Exponential growth in traffic is putting more and more stress on
network operations and management. At the same time, IT departments are
rethinking how their networks could be leaner and better managed. ADTRAN
ProCloud turns this challenge into an opportunity for VARs, simplifying
their ability to support reliable, scalable networks,” said Ted Cole,
ADTRAN’s vice president of channel sales. “ADTRAN continues to supply
our partners with the tools needed to provide best-in-class solutions to
their customers. ADTRAN ProCloud extends that commitment by enabling
them to truly reinvent their revenue cycle, expand addressable markets
and attract new customers.”
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data, video
and Internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations, and millions of individual users
worldwide. For more information, please visit www.adtran.com.
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN
Ashley Baster, 919-435-9112
ashley@connect2comm.com