ADvantage partner program simplifies participation, strengthens
solution expertise and delivers partner profitability
HUNTSVILLE, Ala.--(BUSINESS WIRE)--Mar. 12, 2015--
ADTRAN®,
Inc., (NASDAQ:ADTN), today announced that it is transforming the way
it connects with ADvantage Partner Program participants. With continuous
improvement and a greater understanding of the partner mindset, ADTRAN
is turning the focus towards product specialization rather than revenue
performance. The new enhancements will enable partners to receive more
knowledge and better tools to succeed in selling ADTRAN solutions.
ADTRAN is simplifying the channel program to ensure participants have a
well-defined path to success based on solution experience, and an easier
way of understanding their respective partner level. Distributors, in
particular, will benefit from the program’s new streamlined processes,
such as consolidating pricing and discount levels, in addition to
reducing the deal registration threshold. Reseller participants will
also enjoy these benefits while seeing a strengthened emphasis on
training and support towards specific specializations, including ADTRAN
Bluesocket wireless products and NetVanta internetworking products.
“To be successful in a competitive channel ecosystem, it’s crucial to
have the best tools and resources at our fingertips,” said Paul Clayton,
network division manager at Midco, Inc. “Having the program shift from
sales performance to training will be a key element to our continued
success. Our team can now go out to the community and be more confident
as they present, quote and sell ADTRAN products.”
“ADTRAN listens to our reseller and distributor partners and sees
firsthand how valuable the feedback is to bettering the channel program.
By making these enhancements, ADTRAN is able to remain a trusted
associate to its partner base,” said Ted Cole, ADTRAN’s vice president
of channel sales. “The bold improvements to our channel program allow
ADTRAN to create a larger opportunity for more partners to join its
channel community, expand their solutions and service portfolios, and
increase their revenue.”
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data, video
and Internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations, and millions of individual users
worldwide. For more information, please visit www.adtran.com.
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN
Ashley Baster, 919-435-9112
ashley@connect2comm.com