Newest addition to cloud-managed services suite enriches customer
engagement and enables service providers to monetize the network
HUNTSVILLE, Ala.--(BUSINESS WIRE)--Oct. 13, 2015--
ADTRAN®,
Inc., (NASDAQ:ADTN), today announced the latest expansion of its
ProCloud managed services portfolio with the addition of ProCloud
Analytics. With consumers and end users expecting always-on
connectivity, carriers, managed service providers and enterprises are
looking for new ways to better monetize network services. ADTRAN’s ProCloud
Analytics solution enables these providers and organizations to
capture customer demographics and translate that data into actionable
business intelligence. As a result, ADTRAN is empowering service
providers to derive more value from any network while helping businesses
boost customer experiences and competitiveness.
ADTRAN is helping service providers and businesses build a strong
network foundation and layer on revenue-generating services with
ProCloud Analytics. The first natural application for the solution is in
the wireless network. After a patron logs onto a Wi-Fi network, ADTRAN
enables the authorized collection of the user’s e-mail, name, age,
gender, home town, type of device used to connect, birthdate and more. A
sophisticated built-in marketing platform within the ProCloud Analytics
solution makes it easy to push targeted e-mail or SMS messages and
incentives based on a wide range of criteria. For example, retailers can
automatically welcome a first-time customer with a coupon or reward
frequent visitors with a free gift.
“Cloud-managed wireless networks are becoming more prevalent and opening
up greater opportunities for organizations to layer additional services
that drive efficiency and value into the network. Public-facing
businesses like retail, restaurants, sport stadiums and others are
seeing Wi-Fi as a more direct opportunity to engage with customers.
Businesses are now able to deliver the right information to the right
customers, incentivize at the most opportune times through targeted
offers, while enhancing the overall customer experience,” said Nolan
Greene, research analyst for IDC’s Network Infrastructure group.
“ADTRAN helps us maintain a strong
network experience to support fans’ connectivity demands and
ProCloud Analytics is crucial to our ability to understand the
demographics of our fan base,” said Scott Carter, Director of
Marketing, Durham Bulls Baseball Club. “We have a better understanding
of who is coming to the ballgames and how often they return. Guests at
the stadium can simply use their existing social media accounts - like
Facebook, Twitter, Instagram, LinkedIn, Google or through a customized
portal - to access the free Wi-Fi service. We are encouraging social
media engagement and capturing critical data that helps us connect fans
to a more enjoyable experience with promotions, in-game mobile
applications and reasons to keep coming back.”
“The launch of ProCloud Analytics demonstrates ADTRAN’s commitment to
providing a full range of valuable cloud-managed services,” said Todd
Lattanzi, director of ADTRAN’s cloud services portfolio. “Our analytics
solution is a seamless, cloud-based addition to ADTRAN ProCloud managed
services, making it an easy solution to layer on top of service
providers’ existing offerings for wide range of customers and vertical
markets.”
ADTRAN offers unique flexibility throughout the entire ProCloud
portfolio, with the option for service providers to customize and manage
services on their own, or offload all management activities to ADTRAN.
Additionally, ADTRAN offers a range of tailored ProCloud solutions to
address the needs of specific networking environments, like ProCloud.EDU
for classroom
environments. To learn more about the full portfolio of ProCloud
solutions, visit http://www.adtran.com/web/url/procloud.
For more information on ProCloud Analytics, visit http://www.adtran.com/web/url/procloudanalytics.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data, video
and Internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations, and millions of individual users
worldwide. For more information, please visit www.adtran.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151013005507/en/
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN
Ashley Baster, 919-435-9112
ashley@connect2comm.com